Website Performance Management and Its Impact on Business

Your website’s speed is becoming more and more important as the Internet evolves. Search engines are using website response time as part of their search ranking algorithms. They are also including website uptime in their search ranking. This means that, more than ever before, webmasters need to meticulously manage their website’s performance.

There are several unique methods to manage and troubleshoot website performance. They are unique and non-intuitive. However, given the correct set of tools, you can very effectively manage your website’s performance. One of the biggest problems in managing your website’s performance is obtaining objectivity.

To effectively manage website performance, webmasters must maintain objectivity, similar to the customer’s experience. In some cases, if a website is co-located at a remote datacenter or at a website hosting provider, webmasters are remote across the Internet to their web server. This provides a fairly objective view of the website. However, even being remote across the Internet sometimes demands a neutral point of view to the website to verify it’s performance to the general public. For example if you are for some reason using an air-card, smart phone or are overseas and trying to test your website, you may not get an accurate picture of how your website is performing.

In many cases however, webmasters are within the enterprise along with their web servers. In this scenario, there are a whole host of issues that can cause a website to be visible a webmaster but not be visible to customers. This includes firewall problems, authentication problems, DNS problems and Internet circuit problems, just to mention a few.

The only way to truly verify your website is performing correctly is via a website monitoring company on the Internet. Website monitoring companies provide a neutral point of view of your website. They provide you with accurate, concise information about your website so that you can not only measure website performance to the general public, but also so you can troubleshoot problems. Having a third party’s opinion about a problem can also be immensely helpful to quickly resolve technical issues concerning your website. There are several critical aspects of your website’s performance that the website monitoring company needs to provide to you. You can find a useful resource here.